Selling your home can be challenging, but selling your luxury home can be even more so. Home to the University of Arizona, Tucson is a popular Southwest U.S. city that continually attracts new residents. With its spectacular mountain views, vibrant downtown, and variety of neighborhoods, it’s no wonder the Tucson real estate market is tilted in favor of sellers. Despite this, it’s still important to develop a solid marketing strategy, and in today’s computer-centric world, that means going digital. A good real estate agent can help with these online marketing techniques for your luxury home.
1. Real estate landing pages
When users click on ads for your home, they should be directed to a real estate landing page. The landing page will feature all of the details that make your luxury home so desirable. You will also want to use lots of high-quality photos shot by a professional photographer that will show off your luxury home in the best possible light. Keep the pages clutter-free to make everything easy to see and read. Pages with too much detail crammed into every space overwhelm viewers and are generally passed by.
Be sure the photos and descriptions highlight the best features of your home in order to stay competitive in the Tucson real estate market. Make sure to provide contact information for potential buyers, which should include both a phone number and email address, at a minimum. You could also set up a way for people to leave their contact info. It’s best to keep the forms simple because if they take too long to fill out, you can lose potential buyers.
2. A website for your home
Realtors generally have a website that lists all of the homes currently for sale. This is a good marketing tool, but a website dedicated to your home is better. Houses for sale in Tucson, AZ should each have their own sites. This has become standard in high-end real estate, as a dedicated site will allow plenty of space for photos from many angles of the interior, exterior, and aerial views of the house. You can also place videos of home tours or display special features. Overhead views shot from drones have become popular and can really help sell a luxury home on the Tucson real estate market. In fact, 37% of real estate agents are using drone videos. They offer views that cannot be seen even during a live visit. Take full advantage of the possibilities offered by a website that is designed specifically for your home.
3. PPC ads
4. A blog
5. Email marketing
Email surpassed standard mail as the most-used method of written communication about two decades ago. Checking email is a habit as regular as eating and sleeping. A marketing campaign utilizing this form of communication can reach millions of interested parties, anytime, anywhere. The email can give a brief description of your home, a couple of photos, and links to your landing page and website. Email marketing is an effective and oft-used strategy in today’s real estate market and definitely one worth taking advantage of.
6. A digital storybook
7. Virtual video tour
One of the greatest gifts provided by computers and the internet is the virtual experiences that are now possible. Over the last several years, especially after the pandemic, virtual video tours of homes for sale have become very popular. Potential buyers can have a look around every room of your home, as well as garage space, patios, and the entire exterior grounds, all from the comfort of their own homes. People like the fact that they can check out a house that interests them without having to physically be there. A good production company can help you create a video tour of such quality that viewers will feel like they are actually in your home. It’s an excellent way to inspire them to make an appointment to come see it in person, and they will already be well on their way to committing to a purchase. Virtual video tours may very well be the most effective online marketing tool currently in use.